This decline has had major implications for the industry as the world’s largest smartphone market grapples with this drop in demand and production issues. In the fourth quarter of 2022, 72.92 million smartphones were shipped in China, marking a 12.6% drop from the year-ago quarter – again, the lowest figure since 2013.
The smartphone market in China is going through a tough time. According to data released by IDC in early January, smartphone shipments fell 13.1% from 2021 to 2022, the lowest number since 2013, when 286 million units were shipped. This decline has had major implications for the industry as the world’s largest smartphone market grapples with this drop in demand and production issues.
In the fourth quarter of 2022, 72.92 million smartphones were shipped in China, marking a 12.6% drop from the year-ago quarter – again, the lowest figure since 2013. Foxconn was forced to close its production facilities for the iPhone 14 Pro series models. in November due to supply chain disruptions caused by shortages of electronic components and other materials used to make phones. These restrictions had a significant impact on Apple’s sales in China and contributed to the overall decline in sales for all brands.
Additionally, factors such as an economic downturn caused by Covid-19 and growing competition from domestic competitors have significantly influenced the Chinese smartphone market in recent years. National companies such as Huawei and Oppo increasingly occupy a larger market share, while foreign brands such as Samsung and Apple struggle to keep up with trends and customer needs. With the development of new technologies at an unprecedented rate, it has become increasingly difficult for these companies to remain competitive in an ever-changing environment.
Overall, the decline in Chinese demand for smartphones is having a big impact on the local and global market, with no signs of improving anytime soon. With growing competition from domestic rivals and supply chain disruption issues continuing to plague manufacturers, it’s unclear how long it will be before China’s smartphone industry can get back on track after this crisis.
In this article you will find:
Is what is happening in China a taste of the future?
The world’s largest smartphone market, China, had a tough year in 2022, with shipments down 13.1% from 329 million devices in 2021 to 286 million units last year . The data was published by IDC on Sunday. The number of smartphones shipped in China last year was the lowest since 2013, and it was the first time since that year that the total number of shipments in the country fell below 300 million phones.
During the fourth quarter of 2022, 72.92 million smartphones were shipped in China, a decrease of 12.6% compared to the number of phones shipped during the fourth quarter of 2021. Despite the loss of production of the models of the iPhone 14 Pro series in November, when Foxconn was forced to shut down the assembly line. in Zhengzhou due to the COVID crash, Apple still shipped more smartphones to China than any other company this quarter.
Apple accounted for 20.6% of China’s smartphone shipments in Q4 2022
Apple accounted for 20.6% of smartphones shipped in China during the fourth quarter. To show how miserable the quarter was for the industry in the country, Apple’s share matched its market share in the same quarter last year, despite shipping 12.7% fewer phones. . Vivo followed with a 17.5% share of the Q4 smartphone pie in the country; this was more than the 16.8% share it held in the same quarter in 2020. For the fourth quarter of 2021, Vivo’s shipments were down 9% on an annual basis.
honor in high
Honor saw its market share in the fourth quarter increase slightly, from 17.0% in the fourth quarter of 2021 to 17.1% in the fourth quarter of 2022. The former Huawei subunit saw a 12% drop in shipments of smartphones in the fourth quarter of last year. Oppo was China’s fourth-largest smartphone maker in the fourth quarter, although it saw an 18% drop in shipments year-on-year. Market share for the three months was 15.6%, compared to 16.6% in the fourth quarter of 2021.
Honor had a big year in 2022, with a 34.4% increase in shipments year-over-year, making it the only top five brand in China to show an increase in smartphone shipments for the year. ‘year. The company saw its market share in China grow from 11.7% in 2021 to 18.1% last year. Oppo and Apple tied for third place as the two phone makers ended up holding 16.8% of China’s smartphone market in 2022. Oppo’s shipments fell 28.2% from 2021 to 2022, while Apple only shipped 4.4% fewer iPhone units to China year-over-year. .
Xiaomi in autumn
Xiaomi saw the biggest drop in shipments in the fourth quarter, dropping 35.5%, although the Redmi Note 12 series did better than expected. Xiaomi saw its fourth-quarter market share in China drop from 15.8% in 2021 to 11.6% in 2022.
Xiaomi finished fifth in Chinese smartphone shipments for the whole of 2021. A 23.7% drop in year-on-year shipments left the company with a market share of 13.7 % in China, compared to 15.5% the previous year.
Vivo was the top smartphone brand in China in 2022
So which smartphone maker made the most shipments to China in 2021? Let’s not keep guessing; was Vivo with an 18.6% market share. The brand is owned by secret Chinese company BBK Electronics, which also owns Oppo, Realme, OnePlus and iQOO. Vivo managed to capture the top spot despite shipments dropping 25.1% year-on-year.
During the fourth quarter of 2022, shipments of products with screen folding car in China hit a record 1.1 million units. For the full year, the number of foldable screen devices shipped in the country was nearly 3.3 million units; this translated to a year-over-year increase of 118%, higher than expected. Foldable devices accounted for 1.2% of smartphone shipments in China last year, compared to 0.5% for such devices in 2021.
Interestingly, IDC reports that vertical orientation foldable phones like the Samsung Galaxy Z Fold 4 are more popular among female users than horizontal orientation foldable phones like the Oppo. Find X2. Indeed, foldable phones like the Galaxy Z Fold 4 are easier to hold for those with smaller hands.
Conclusion
In conclusion, the drop in smartphone shipments in China in 2022 was significant and showed us how quickly our technology industry can change and evolve. Despite the decline, Chinese vendors continue to dominate the market, with Huawei, Oppo and Vivo accounting for 51% of all shipments in 2022. ever-changing landscape.
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