As you may know, Samsung has decided to change its market strategy, in order to be able to stand out from its main rivals, through manufacturing quality and performance.
Of course, in 2023, we will still see some of the philosophy of recent times, especially in the Galaxy S23 range. But after this launch, things are very likely to change after the most recent signing.
Samsung Galaxy: smartphones of the future will be stylish
From then on, Samsung opted for a very different choice than usual for its mobile device design department, in the person of Hubert H. Lee, who is today Executive Vice President and leader of the MX Design department at within the South Korean giant.
What is your job ? Well, quite simply, Hubert H. Lee is going to be paying close attention to the design of all Samsung Galaxy handsets in the near future. Something curious, since this personality was at the head of Mercedes-Benz China, in recent years, having a great contribution in the latest models launched by the German giant.
By all indications, Samsung’s choice is due to the unique and innovative vision, which should help separate the Galaxy devices from everything else. This is one of the most important moments in this Samsung universe, as an increase in competitiveness in the Android world is expected in 2023 and 2024.
Something a little curious, because despite the fact that Samsung has not failed in the design, the truth is that its bet has been more or less safe, with little room for unnecessary risks. Something that at this stage of the championship is no longer quite enough to separate the wheat from the chaff.
That said, 2023 seems to be an extremely important year for the South Korean giant, with the launch of the new Galaxy S23, but also the new Galaxy Z, which should present a completely new design, and of course, more in line with the domination current brand. .
Besides, what do you think of all this? Interesting? Do you think a little “courage” is necessary? Share your opinion with us in the comment box below.