YouTube shorts are now coming to your Smart TV

YouTube is bringing its YouTube Shorts format to Smart TV with a new look designed to make vertical videos look better on wide screens.

Neal Mohan, director of product at YouTube, says the company has put a lot of resources into redesigning the way the format appears on TV. “Our research told us there would be unique benefits to seeing the shorts on the big screen,” reads the official blog announcing the change. The personalized YouTube Shorts experience now focuses on video, with creator information on the right.

“We also learned that viewers wanted to be in control of the viewing experience and were happy to use the command to manually skip to the next short instead of having the stream autoplay,” add youtube🇧🇷 This is markedly different from how most short-form video apps work with a “discovery feed”. TikTok, YouTube Shorts, and Instagram Reels offer an auto-playing video queue designed to keep the viewer tuned in with very little interaction required.

The final YouTube design for your Shorts on Smart TV includes a vertical video on a background with color swatches. There is video information on the right side of the screen for users to view the channel and other interactive features.

YouTube says it’s eager to bring additional features to the Smart TV view for YouTube Shorts. The new view arrives for models released from 2019 and on all the latest consoles (Xbox Series X|S, PlayStation 4|5).

YouTube shorts are growing in popularity, so it makes sense to target where people watch videos. According to October 2022 data, YouTube Shorts has 1.5 billion monthly active users and has racked up over five trillion views to date. The platform is also growing as American creators tired of TikTok’s meager income flock to its platform.

YouTube Short Smart TV

The new plan gives YouTube creators a 65/45% split in favor of the creator. The only problem is that the money is split and then distributed to creators based on the percentage of total views of the shorts for the month. Creators must have at least 1,000 subscribers and 10 million views in 90 days to be eligible for the new revenue share program which will launch in early 2023.

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