Makro, the wholesale distribution chain, wants to reach more customers (including those who still cannot access its physical stores), and for this it will launch a online marketplacefree access to all consumers.
The new platform will be announced next week and, as the CEO of the brand in Portugal tells Dinheiro Vivo, it is “a natural step in the strategy of multi-channel evolution and digital growth, both for Makro in both nationally and internationally. global strategy of the Metro Group”.
David Antunes adds that Portugal is the fourth country where the company is advancing with this bet, after Germany, Spain and, more recently, Italy.
In a first phase, more than 20,000 products will be available for the national market, in the non-food category, which David Antunes considers a “significant evolution of the offer” of the chain belonging to the German group Metro. “We have reached this level of assortment by offering products already marketed directly by us – with a focus on our own brands and reference brands for the hotel, catering and catering industry -, but also thanks to the partnerships established with other sellers,” he explained.
In the first case, the stock is managed directly through Metro Markets and, in the second case, the partners will manage and ship their stock directly, “making this whole process more agile and faster”, explains the manager.
Like new marketMakro wants to be closer to customers and, at the same time, expand its presence throughout the national territory, since it can reach consumers faster.
According to the company, the platform will “first and foremost bring value to customers, for the greatest convenience, speed, ease of service and breadth of offer it offers”. That is to say that everyone will be able to make purchases thanks to this marketas long as you have or create an account.
To create this platform, there was cross-investment, since it is transversal to the Metro group. Although he does not provide investment values, David Antunes explains that the market is “embedded in the business domain of Metro Markets”.
Thus, the new online point of sale benefits “from the very specialized know-how of the digital team of the Metro group company in charge of e-commerce, to which is added the ability of our teams to design a market strategy which enhances our assortment and, on the other hand, to establish partnerships with new sellers. win-win for everyone, where all parties win”, praises the CEO of Makro Portugal.
The leader also points out that this model reflects the way Makro sees his business: “focused on success, knowing that the power of relationships and partnerships is the key”.
Although Makro already has an online platform, called mshop, David Antunes specifies that, in the new marketthe assortment is exclusively intended for the non-food segment (inedible and near food), and the platform is intended for the general public.
At mshop, the stock is centered on fresh, ultra-fresh products, groceries and drinks, and to access it, you must be a Makro customer.