Marketing

Swedes and Chinese will launch subscription cars in Portugal in 2023 | engines

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Since at least 2010, attempts have been made to bring the subscription model to the automotive market, with little success. However, in recent years, the popularization of this market logic in different industries reveals that the possession of a good is no longer a critical factor of success and that the world is starting to get used to the idea of ​​paying at the use.

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