Without revealing any concrete equipment, Xiaomi and Leica entered into a long-term strategic cooperation agreement. Technologies have needles aligned when it comes to positioning in the smartphone market with a focus on cameras and promise to improve optical performance and the mobile photography experience. In addition to design, the companies hope to showcase new technological advancements in photographic sensors.
O the first smartphone equipped with the new imaging technology developed by the two companies will be presented and launched in July. Note that the Xiaomi 12 family of smartphones was presented in December (and launched on the Portuguese market in March), in which is the company’s new strategy to announce two generations of equipment per year.
See images of the latest Xiaomi 12:
There are already rumors of unveiling of the Xiaomi 13 this summer, which could be the equipment produced by the partnership with Leica. There are talks of three new models in the family, which can be equipped with the SM8550 processor, code name for what could be the Snapdragon 8 Gen 2 or the Snapdragon 8+ Gen 1, chip that has already been guaranteed by Asus for its next gaming platform.
Whatever the rumours, the Xiaomi says that for 12 years and since the company was founded, its mission has been to build amazing products at “honest prices” so that everyone can enjoy innovative technology.. The company already offers products in more than 100 markets and in the field of smartphones it is the third best-selling manufacturer in the world, behind Samsung and Apple. In Portugal, the company is already the second, ahead of Apple, in the latest IDC figures for the first quarter of the year.
In addition to innovative products in consumer electronics and smart manufacturing, Xiaomi says it has also long-term explored the technical development of lens optics, chips and algorithms, enabling it to elevate the quality of mobile photography.. A step forward that the Chinese manufacturer has taken with Leica, a century-old specialist in the creation of optics and pioneering imaging.