Marketing

Study. These are the most attractive companies to work for in Portugal

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THE Delta Cafés was voted the most attractive company work for the second consecutive year, according to the Randstad Employer Brand Research (REBR) 2022, conducted by Kantar. THE Farfetch and Bosch complete the top 3 with an increase of 8 and 15 places, respectively.

Between the the most valued factors in a businessfor those looking for a job, are salary and benefits (72%), but also work-life balance (67%) and a good working environment (67%).

“In times of talent shortages, it is important to examine what talent values ​​most and how companies can develop strategies that can meet their needs. However, we cannot fail to point out that a brand strategy employer is not built overnight, it is based on a relationship of trust and, therefore, it is something that must be increasingly strategic within organizations and with real effects on the attraction and retention of talent,” says José Miguel Leonardo, CEO of Randstad Portugal, quoted in a statement to which the Up-to-the-minute news had access.

Randstad Employer Brand Research analyzes the main labor market trends every year and presents the most attractive companies and sectors to work for in 31 countries, including Portugal.

Here, the survey was carried out online in January 2022, among 4,997 individuals (active professionals, unemployed and students), aged between 18 and 65. Most of the participants live in Lisbon (38%), followed by the North (34%) and the Center (18%) of the country.

The study also reveals that the benefits that the Portuguese would most like their employer to offer them, to promote work-life balance, are flexible working hours (48%) and opportunities for career advancement (47%).

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