Social media followers increase and increase revenue. Sponsors also pay more.
Qualifying for the Champions League quarter-finals has boosted Benfica’s pie in the competition to €65.33m, but revenue could rise significantly. Whether at the ticketing level, because of holding yet another match in Luz, and facing a “shark” like Liverpool, or because of the increase in sponsorship values and also because of the media exposure enjoyed by the red club. to be present at this very step forward in the competition.
The number of followers on social media pages has increased, notably on Instagram and Tik Tok, with increases of 20,000 followers since the day before qualifying against Ajax, but there is more at stake.