Heineken Silver: In the metaverse, you can also “drink” virtual beer – Multimedia

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The “fashion” of metaverse seems to have come to stay and there are several companies, technological or not, that bet on the fusion between the physical and virtual world. Heineken has not been indifferent to the trend and today launched its first virtual beer, Heineken Silver, in a presentation in the metaverse based on the Blockchain technology of decentralized and.

During the event, Heineken’s virtual brewery opened its doors to the public and, despite some technical difficulties, SAPO TEK also made a “leap” to the metaverse and, between avatars, lights, dance, a bar and virtual food and even an avatar of Thierry Henry showing off his soccer skills, we went to find out more about Heineken Silver.

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On the main stage of the virtual brewery, Bram Westenbrink, global head of Heineken, said the brand is always looking for new ways to “refresh” the world of beer and this year decided to take a step forward into a new digital dimension. , taking advantage of the possibilities brought by the metaverse to bring people together wherever they are.

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According to the manager, Heineken Silver is the result of a combination of many pixels, a pinch of code and several intense night programming. It is true that it is still not possible to taste pixels and bytes, but the brand wants to play with this idea. “It’s a conscious idea that amuses us and many other brands that are jumping into the metaverse with products that would be better enjoyed in the real world.”

In this virtual space it is possible to access various interactive experiences and visitors will be able to see, for example, how Heineken Silver is made. If you were curious and also wanted to “jump” to the metaverse, you can try it for yourself, accessing via by Decentraland.

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